LP is still selling albums, but is it because of the fanbase ? I mean they have a big and (relatively) faithful fanbase, even if a lot of us are frustrated : see the number of fans on facebook and youtube. But do that fanbase is really growing ? For WB, the question is "is it profitable to spend a large marketing budget ?". We're all going to buy the new album anyway, so it's not smart to spend so much on promotion, or it must bring enough new buyers. It's even more true if the new album is heavy, so it's not accessible for a mainstream audience. Another point, Adam tweeted this week an article about the new business model in music industry. Albums aren't profitable anymore; now it's all about live shows, association with brands and the "listeners" aka costumer database. Just look : - Association with brands : LP (or WB) doesn't stop to make some promotion with brands : lately Shazam, Dell, EA... - The database from facebook, youtube, twitter gives to WB a LOT of great datas they can sell to these brands. Here is the big deal about LP. Last question : when LP is going to leave WB, who is going to keep that database ? Sorry for the post, it went a little far from the topic ^^ It's just in the last years, being a LP fan makes me feel more and more like a costumer.