If you've been to a theatre recently, you've probably seen this anti-pirating commercial which talks about set designer David Goldstein and how pirating is ruining his life. I've seen the preview so much that me and my friend always grunt everytime we see the commercial. I almost know it word for word. Basically, David talks about how he was a set designer for movies like Ricard Tracy and how he met his wife on another set later on. He talks about how "pirating, it doesn't affect the producers, well maybe in a miniscule amount, but the one it affects most is me, the set designer. now some of us can't put together 12 straight months, and alls I wanna do is work...". This guilt trip angers me. There's more than a few reasons people don't see movies as often as before. Point 1: It may not be that bad here in Canada but I know there's people in places in the US and other parts of Canada which experience the troubles of skyrocketing ticket sales. Now pirating may contribute to the prices, but how does elevating movie prices actually help? Most teenagers don't have a stable source of income so to scrounge up $10CDN or $7US may be a tough enough job once every couple of weeks. How can they expect people like us to be able to see movies? Teenagers are the big demographic region who view movies in theatres. Hightening ticket prices just alienates all your key customers to the point where they may only be able to see a half dozen or less movies a year instead of more than one a month. Hell, maybe they'll boycott theatres altogether. Point 2: Again, not a big issue here, but what's up with some theatres not allowing food from other places into the theatre? They're trying to run a monopoly on what we're supposed to eat, even though we're keeping them afloat by buying movie tickets? Popcorn and a drink here is $8CDN, $5.75US, it's asinine. I can get a fries and a burger from the Burger King and a drink from the drug store for $4 combined. How do they expect us to give out nearly $20 with taxes included for about 2 hours of entertainment? Point 3: Technology is screwing over many aspects of the entertainment industry. MP3's have heightened cd prices, movie piracy has heightened movie prices, tv shows are getting ripped and are getting downloaded (even though at large filesizes) by internet users who don't even need cable tv anymore because of it. You need to cope with it instead of making life more unbearable for the consumers. How do these company executives expect this all to go away? With a few commercials they air before movies and during tv shows, they expect the technological revolution to completely go away? It's all supposed to stop because they're trying to make us feel guilty? It's not going to work. Half the reasons people download and pirate more is because of the higher prices. I don't have the resources to shell out $20 a week for that brand new cd every week with only half the songs being good, and many other teenagers have the same problems. Same with movies. What's the sense of going out anymore and spending $20 for food and a movie when you can download it for free and eat better quality food that you want to eat during the movie? I say, these executive know nothing. 50/50 draws have kept people going to sports games because they actually reward the consumer with a chance to make money because he came to watching the activity. Why not make movies more fun? I must say that the music industry is getting smarter. These bonus DVD's and booklets and coupons all make music more enticing to buy, but the movie industry are still complaining, and not doing anything about it. I had to go on a rant, sorry. I think that was worthy of a good read, so please try to read everything I said before commenting. Thanks.