Mike Shinoda Lands NBA Commercial On TNT

Fort Minor, the hip-hop side project of Linkin Park member Mike Shinoda, will unveil a new song to promote TNT's post-season coverage of the NBA
playoffs.

The track, titled "Remember the Name," features Styles of Beyond, a collective on Linkin Park's Machine Shop record label, counting down a formula for success as they declare, "This is 10 percent luck, 20 percent skill, 15 percent concentrated power of will, five percent pleasure, 50 percent pain and 100 percent reason to remember the name."

The single, which will be used to promote nightly TNT playoff match ups while mixing NBA game action highlights, was a logical choice to garner interest in the playoffs, according to Craig Barry, Turner Sports VP/creative director.

"The dramatic pulse of the instruments and strings, along with the strong logical hook, made 'Remember the Name' a perfect match to promote the drama fueled action of the NBA Playoffs on TNT," said Barry.

Fort Minor is the latest in a string of musical talent to hook up with TNT. The network, in association with Mark Shimmel Music, has enlisted various artists to promote their sports coverage, including Pharrell (NBA All-Star Game), The Rolling Stones (NASCAR) and Fatty Koo (2005 NBA Playoffs).

The Fort Minor spots will help support TNT's Spike Lee-directed Playoffs promos featuring Ali G that are currently in rotation. The new ads will air on the Turner family of networks (TNT, TBS, CNN and Cartoon Network), as well as television screens on transit systems and in shopping centers in select major markets.

"Remember the Name" can also be found on Fort Minor's latest release, The Rising Tied. The album, executive produced by Jay-Z, features appearances from John Legend, Kenna, Black Thought and Common.

All Hip Hop.com http://www.allhiphop.com/hiphopnews/?ID=5607

 

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