Just to close this one for good (at least on my end) 1. It's not the only quote out there from him, and I'm not arsed to look under the rocks to get it. 2. It could be McDonalds or any fucking thing out there, but *personally* I don't see why does he have to promote LP like that, there is absolutely no need for it and Mike is definitely intelligent enough to know better. Maybe I'm just on a different mindset but I wouldn't go around promoting my work using that kind of catchphrase. I would rather focus on the positive things I'm presenting rather than saying 'this is good because it's not X'. Moving on now.