Prelude: I read up to about page 4 of 7 As short and concise as can be; Jayhov Props; you craved discussion, that was one of your 1st-post pleas, you achieved that, discussion has been facilitated and had. You admitted to unintended statements (Derek issue), admitted to ideas/concepts you had not even thought of, and defended points. I think page 7 deep worth of conversation is quite a feat IMO. I also believe it is time to move it (and mods should include all related posts) to a new thread. Time for The Video Review: I initially watched the video and didn't know how to take it, other than I came away from it with an uneasy feeling. Re-watched it and it as blatantly obvious what was being said in the video. "The Messenger" (True to The Artist) Now Comes with This to Say: "The band can't live forever, we are at a turning point in our career" Fans not into it = Signal to the band that new music is...w/e....but "we" want Live Shows & Social Media Interaction Instead Their Theory and/or Thought Process: The Hunting Party was a test to see how "popular" with the fans a niche album could be. (already said but for all intents and purposes, niche = small and/or selective) From here, they drew their "low marker" i.e. they knew, for a niche album, this is their niche fan-base number. "Does the interest in that record, follow the kind of record it was, or was it a reflection of...a natural "unfolding" in an artists career" Consider this their Y One More Light is their chance to do the opposite, and strategically attempt to make a "universal record" because.... "Not every artist has to fade out into obscurity, there are chances to have new moments and come back. Some of it has to do with, making a sound on a record that feels... updated; but it also has to feel really true to the artist, like that is that artist, that is their deal." Consider this their X When applied they are attempting to see how far X can spread in relation to positive Y volume. I suck at math, and someone that can put this into an excel figure or something to paint what the band (and my interpretation) is of this video is saying would be appreciated! The band is quite possibly considering just taking all the material they have accumulated over the many years, and just doing really, really good, focused, live shows; as opposed to attempting to create new material. OR If they feel like they can reach out to the masses with a positive response, that to them means that they can still be relevant in the music of today, and they are not wasting their time in the studio trying to be super creative in the "Linkin Park" way. This band is potentially leaving their entire future direction/existence up to the fans......us..... They just want to entertain....and be creative.....and want people to enjoy the outcome as much as possible.....what human does not want that? If the Fans decide they aren't for it......they (the band) can easily just play everything they have created thus far live.......... That to me, is what this video says. Jayhov, Derek, New Member, Well-Known Member....Whoever.....they are screaming for our input....in terms of the bigger picture of what the band can and should do for us in the future.