Sparkart's Naveen Jain is set to address the interactive components, also known as enhanced features, of Linkin Park's Meteora CD at Apple's Worldwide Developers Conference. The conference started today at 10:30 A.M. in San Francisco's Moscone Center.
Sparkart, as well as bands, feel that the enhanced feature of CD's will keep album sales alive and will keep people from just downloading the albums. The proof is in the numbers according to Sparkart; even though Meteora was leaked onto the internet a few days before it's release, the album still sold 810,000 copies in it's first week. Within 10 weeks of the release of Meteora, Linkin Park's exclusive Media/Toolkit was accessed over 125,000 times via the enhanced portion of the CD.
For those who do not know, Sparkart is a web designing company who designs Linkin Park websites. They also work with other bands such as Korn, Staind, Rob Zombie, and Disturbed.